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Inspired by earth’s simplest pleasures. This original hard seltzer brand celebrates the intimate and the natural. Picnic blankets instead of house parties. Glass instead of aluminum.

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It’s really quite simple. Water, alcohol, and a dash of flavor. That’s it. That’s the seltzer. 

 

No secret recipe. No inherited wisdom. Just three ingredients and some bubbles. Sure, you could scoff at its simplicity, but take a look around. Life’s complicated enough. Wouldn’t it be nice to strip things down? If only for a moment.

 

To let the world spin without asking how fast. Let the breeze have its way, even if it tousles your hair a little bit. Let the rain fall without a sigh. Let the sun set without a photograph.

This seltzer celebrates life. For we realize that the real stuff happens outside our bottle. 

 

Abundance is out there.

Here’s a reminder.

Shana Hall - Art Director,

Thomas McMullen  - Copywriter

https://www.thommc.com/work

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